Advancement is a belt, not a certificate.
The first belt is earned by completing the 12-week Business Launch Path with a real paying customer and numbers to prove it. After that, students move through a five-stage progression structured like belt ranks in martial arts. Nobody advances by attending a set number of sessions or finishing a worksheet. Advancement comes only from demonstrating competence in the market that an instructor can verify.
Launch
White beltChoose an idea, identify a customer, create an offer, make initial sales attempts, and learn the basic numbers.
What they work on
The 12-week Business Launch Path: choosing an idea, identifying a customer, creating an offer, making first sales attempts, and learning the basic numbers: revenue, cost, profit.
To advance
Completion of the 12-week launch: a first paying customer and an accurate, up-to-date P&L and CRM the student can explain.
Typical time
The first 12 weeks.
Build
Yellow beltImprove the product, pricing, customer experience, fulfillment, and operating habits.
What they work on
Improving the product, pricing, customer experience, fulfillment, and consistent operating habits.
To advance
The First $100 Challenge: $100 in cumulative revenue from real customers, logged and explainable.
Typical time
Typically 2 to 4 months.
Grow
Orange beltIncrease customers, repeat purchases, referrals, revenue, profit, and distribution.
What they work on
Increasing customer count, repeat purchases, referrals, revenue, profit margin, and distribution channels.
To advance
Sustained monthly revenue growth over multiple sessions and at least one repeat-customer or referral system in place.
Typical time
Typically 4 to 8 months.
Lead
Green beltManage larger projects, work with partners, delegate responsibilities, and build repeatable systems.
What they work on
Managing larger projects, working with partners or a small team, delegating responsibilities, and building repeatable systems.
To advance
A business that runs on documented systems, not just personal effort, and evidence of managing another person's work.
Typical time
Typically 6 to 12 months.
Mentor
Blue beltSupport newer students while continuing to operate more advanced ventures.
What they work on
Supporting newer students during sessions while continuing to operate more advanced ventures.
To advance
Ongoing peer coaching plus continued operation and growth of the student's own business.
Typical time
Ongoing. Students may remain at this stage for years.
The First $100 Challenge.
Every student works toward earning their first $100 in cumulative revenue from real customers. It is the first hard evidence that a student can create value someone will pay for, and the standard that moves a student from Launch into Build. It is a milestone, not a finish line. The program is built to continue well past it.
A student who starts at 8 and is still building at 14.
This is the outcome the progression is designed for: not a single project completed for a grade or a resume line, but years of continuous operating experience, through Launch, Build, Grow, Lead, and into Mentor, where a student who has done the work starts developing the next generation of students behind them.
Enrollment is open at our Miami, Fort Lauderdale and Boca Raton locations.
Apply to enroll and start at Launch, or bring an existing business straight into an assessment for a later stage.